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Sage Refreshes Brand



Small and Mid-Size Businesses have changing needs, especially post COVID. Sage has taken their customer’s needs into account and created a refreshed brand to address their input. Steve Hare, Sage CEO, said, "The refreshed Sage brand reflects the simplicity, flow, and confidence that Sage can give to customers through greater control and better insights so they’re ready to adapt and thrive in an ever-changing world. It is based on real insights about our customers, our colleagues and partners, and society. It is a symbol of what we stand for, the successes that have brought us here, and a promise for the experiences we will deliver in the future..."


Some specifics of the refresh include a new brand architecture, visual and verbal identity, and product portfolio migration strategy. Read the complete article here to learn all about the new Sage brand refresh and what it means for customers.


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