SMS & Messaging Policy 

This SMS & Messaging Policy explains how Paragon Integrated Business Systems, Inc., doing business as WAC Southeast, sends text messages (SMS/MMS) and emails on behalf of its subscribers (home service contractors and businesses) through the TradeStarHQ platform, and outlines the rights of the end customers who receive those messages. 

1. Overview 

TradeStarHQ is a reputation and customer retention platform operated by Paragon Integrated Business Systems for home service businesses. Our platform enables contractors to send the following types of messages to their customers: 

• Review requests — Asking customers to leave a Google review after a completed job 

• Appointment reminders — Automated SMS reminders 24 hours and 1 hour before scheduled appointments 

• Rebooking messages — After a completed job or missed appointment, an SMS with a link to book a new appointment 

All messages are sent on behalf of the subscriber's business using their business name and information. TradeStarHQ, a product of Paragon Integrated Business Systems, is the technology platform; the subscriber is the message sender. 

2. Consent 

Subscriber Responsibility 

Our subscribers (contractors/businesses) are responsible for obtaining proper consent from their customers before adding them to the TradeStarHQ platform. By using the Service to send messages, the subscriber represents and warrants that they have obtained appropriate consent from each recipient, which may include: 

• Written consent on a work order, invoice, or service agreement 

• Verbal consent documented at the time of service 

• Electronic consent via a form, checkbox, or booking confirmation 

• An existing business relationship where the customer has provided their phone number for communication purposes 

No Unsolicited Messages 

TradeStarHQ must not be used to send unsolicited messages. Subscribers may only send messages to individuals who are their actual customers and have a reasonable expectation of receiving communication from the business. 

3. Message Frequency 

• Review requests: Typically 1 message per completed job 

• Appointment reminders: Up to 2 messages per appointment (24hr and 1hr reminders) 

• Rebooking messages: 1 message after a completed job or no-show, only if the business has a booking page URL configured 

Message frequency varies based on the number of jobs and appointments. On average, a customer may receive 1-4 messages per service interaction. 

4. Opt-Out / STOP 

Any recipient may opt out of receiving SMS messages at any time by replying STOP to any message. Upon receiving a STOP request: 

• The system will immediately cease sending SMS messages to that phone number 

• A confirmation message will be sent 

• The opt-out is processed automatically by our messaging provider (Twilio) 

Recipients can also opt out by contacting the business directly or emailing admin@tradestarhq.com. 

5. HELP 

Recipients may reply HELP to any message for assistance. They will receive a response with the business name and a support contact. For platform-level support, contact admin@tradestarhq.com. 

6. Message and Data Rates 

Standard message and data rates may apply. Message frequency varies. We do not charge end customers for messages, but their mobile carrier may apply standard SMS rates. 

7. Carriers Supported 

Messages are delivered via Twilio and support all major US carriers including AT&T, Verizon, T-Mobile, Sprint, and others. Delivery may vary based on carrier policies and network conditions. 

8. Data Privacy 

Phone numbers and customer information provided by subscribers are used solely to deliver the requested messages. We do not sell, share, or use customer phone numbers for marketing purposes unrelated to the subscriber's requested service. For full details, see our Privacy Policy at wacsoutheast.com/privacy-policy. 

9. Email Communications 

In addition to SMS, TradeStarHQ sends emails on behalf of subscribers for review requests and appointment reminders. All emails include: 

• Clear identification of the sending business 

• An unsubscribe link in every message 

• The subscriber's business address 

Email delivery is handled via Resend in compliance with the CAN-SPAM Act. 

10. TCPA Compliance 

TradeStarHQ is designed to help businesses communicate with their existing customers in compliance with the Telephone Consumer Protection Act (TCPA). However, the subscriber is ultimately responsible for: 

• Obtaining prior express consent before sending messages 

• Maintaining records of consent 

• Honoring opt-out requests promptly 

• Only sending messages to customers with whom they have a legitimate business relationship 

Subscribers who use TradeStarHQ to send messages without proper consent may have their accounts suspended or terminated. 

11. Content Standards 

Messages sent through TradeStarHQ must not contain: 

• False, misleading, or deceptive content 

• Content promoting illegal activities 

• Hate speech, harassment, or threats 

• Content unrelated to the subscriber's legitimate business services 

12. Changes to This Policy 

We may update this SMS & Messaging Policy from time to time. Changes will be posted on this page with an updated effective date. 

13. Contact Us 

For questions about this policy or to report messaging concerns: